Our 2021 Impact | Year In Review

Dec 24, 2021by Gabby - F&F

Another year, done and dusted! Where does the time go?

2021 has been filled with ups and downs, due to the uncertainty of covid and a long-lasting lockdown.

Throughout lockdown we had to adapt to some changes. This included our shop closing, our office team working from home, welcoming new team members online and learning Zoom! With all things considered, these obstacles didn't stop us from driving change, in fact we have managed to do some pretty exciting things this year — so read along!

Planting Trees With GreenfleetPlanting Trees With Greenfleet

The Planet

We continue to be 100% Carbon Offset, in fact this year we offset 178.6 tonnes of CO2-e which is equivalent to approximately 890 trees! Our team also enjoyed planting trees in Kurnell with Greenfleet.

The results of our Recycling Program continues to grow bigger each year. This year alone, we recycled 2,500kg which can be compared to 125,000 empty shampoo bottles! So a big thank you to everyone who recycled with us, to help keep plastic out of landfill.

This year we were also B Corp Recertified! Re-Certification happens every 3 years to ensure we meet rigorous standards of social and environmental performance, accountability, and transparency. Read more about why we became a B Corp

Tune in With Flora & FaunaTune in With Flora & Fauna


This year, we were faced with the harsh reality of not being able to see our family and friends, an extremely hard time for our social and mental wellbeing. This led us to creating 'Tune In.' A series of different online events on zoom, to encourage people to chat to each other and pick up some new tips and tricks. Some of our wonderful sessions included, Ere Perez and Sienna. If you missed an event, you can catch up on Youtube.

Zoom really became our bestfriend! We welcomed a few new team members during lockdown and participated in some online events to get our spirits up, like laughing yoga with Hyper The Clown.

We were also super excited to introduce you to our first-ever F&F Ambassadors — selected from our own customer base.

Cow Where Pigs Fly Farm SanctuaryCow Where Pigs Fly Farm Sanctuary


Animals are at the forefront of our mind, so we make sure all our products are 100% vegan, cruelty-free as well as reusable, sustainable and free of plastic packaging. 

We have over 360 brands and over 10,000 products. Of the 360 brands, we've onboarded over 60 this year alone. Some of these new brands include, Grown Alchemist, Australian Creams, Endota, Dust & Glow, Angel Aromatics, Andalou, Urban Originals, Baresop and so much more. Our very own sub-brand Green + Kind also became a member of 1% For The Planet this year, donating 1% of all revenue to approved environmental non-profit partners. 

We are super excited to continue to bring on more vegan and sustainable options in the new year! Shop New Arrivals.

Heart KidsHeart Kids


Charity work is very close to our hearts and this year was no exception. With your help, we were able to raise:

  • $3000 to Where Pigs Fly Farm Sanctuary
  • $2679 to Greenfleet for Green Friday.  
  • $1000 to Down Syndrome Australia 
  • $1500 to HeartKids 

With covid impacting so many families, we also recognised that some children wouldn't be lucky enough to receive a gift this Christmas. So were were very excited to bring our Upcycling Toy Campaign to life — inviting you to help make a change by transforming your pre-loved toy(s) into another child’s Christmas surprise.

Top Sustainable Retailer Power RetailTop Sustainable Retailer Power Retail


We are absolutely delighted to have received recognition from the industry over the last few years and this year, we picked up a couple more.

April 2021 - We won the 'Top Sustainable Retailer' Category at the Power Retail Awards. We also won it last year so very honoured. 

March 2021 - Julie, the Founder of F&F, was named No. 1 Person in ecommerce in Australia! Last year she was named no 2 and in 2019 no 1 again. So amazing!

We're very thankful for your support over the year(s) and are always happy to hear your thoughts and suggestions. Quite a few of the brands we stock, are recommended by you — our wonderful customers. We are very proud to support the community and use our business for doing good.

We wish you all a very happy and safe new year and we are looking forward to continue driving change in 2022.

If you enjoyed reading about the year that was, you may be interested in learning even more about us and how we have grown over the years! See below:

2020: What A Year

Looking Back at 2019

F&F Year In Review 2018

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