Our Story
Flora & Fauna — Australia’s kind store.
We help everyday people make better everyday choices with carefully curated cruelty-free, low waste, ethical and eco essentials. B Corp Certified. 100% vegan.
Why we exist
Our planet doesn’t need more mindless consumption; it needs more kindness.
We’re here to make it easier for everyday people to shop better, live lighter, and make more meaningful choices - without guilt or guesswork. From newbies to eco warriors, we support every step of the journey with trusted products, no-judgement education, and purpose-led action.
We don’t do guilt. We do kinder consumption with conscious intent.
Our Kind Standard
Every product is vetted against Our Kind Standard—our no-compromise checklist that cuts through greenwashing and removes the guesswork.
From laundry sheets to (vegan) marshmallows, we screen for ethics, sustainability, ingredient integrity and impact.
No guilt, no greenwashing.
Where we've come from
Founded by Julie Mathers in 2014 to help people shop kinder, Flora & Fauna quickly became a pioneering Australian eco store. In 2021 it changed hands, and some of the original spark was lost.
In 2023, HealthPost (Kiwi, family-owned, B Corp) acquired F&F to restore its purpose: making kinder choices easy. Since then, we’ve rebuilt with a small, hardworking team and a refreshed, rigorously vetted range—and feedback’s been overwhelmingly positive.
What we stand for
Better everyday choices, made easy.
Every purchase we make has an impact. That’s why we’ve built a one-stop shop for kinder alternatives: from compostable cleaning products to low-waste beauty, and snacks with nothing to hide.
We don’t compromise.
We don’t greenwash.
We don’t stock anything we wouldn’t use ourselves.
Certified B Corp.
We certify to B Corp’s high standards of social and environmental responsibility and hold ourselves accountable to these rigorously—so you can shop with confidence.
What makes us different
- Thousands of Kind Standard–approved products
- 100% vegan & cruelty-free, always
- Trusted by 250,000+ customers
- Australia’s pioneering kind store since 2014
- Shipping carbon matched with forest preservation credits
Our promise to you
Better everyday choices. Made easy.
That means:
- Honest advice, no jargon
- Transparent product standards
- Eco and ethical swaps that work
- Kindness at the core of everything we do
When you shop with us, you’re not just getting great products. You’re creating positive impact, one kind choice at a time.
