Our Kind Standard
Kinder to planet, people and animals.
Flora & Fauna is Australia’s trusted store for kinder living. We make better choices easy, from daily essentials to thoughtful treats. Every product you see here has been carefully selected against Our Kind Standard - your guarantee that it’s vegan, cruelty-free, and kinder from start to finish.
So you can shop with peace of mind, knowing your choices are better for you, animals, and the planet.
The kind that cares
Behind every product is our ETHICS check- a review of Eco-friendliness, Transparency, Holistic, Ingredient integrity, Caring values, and Sustainable practices. If we wouldn’t use it ourselves, you won’t find it at Flora & Fauna.
What we look for
Vegan & cruelty-free
Always vegan & cruelty-free. Kind, without compromise.
Kinder ingredients
Carefully selected to meet high safety standards and avoid harmful ingredients.
Ethical & transparent sourcing
We choose brands that treat people fairly, source responsibly, and share their supply chains openly.
Sustainable packaging
We seek out recyclable, refillable and compostable packaging wherever possible –packaging and products that helps you make kinder swaps every day.
Proof you can trust
We only feature claims backed by recognised certifications (like B Corp, COSMOS Organic, Fair Trade, GOTS) or clear evidence from our brand partners. No greenwashing, no hype.
What we leave out
Our Kind Standard excludes over 80 harmful or unnecessary ingredients. From preservatives linked to hormone disruption to sunscreens that may damage marine life, these won’t be found at Flora & Fauna.
Certified B Corp
Flora & Fauna is proudly a Certified B Corporation. That means we meet rigorous standards of social and environmental performance, accountability, and transparency ourselves — so you can feel confident we hold our partners to the same values.
We believe profit is simply a means to create positive impact, and being part of the B Corp community demonstrates our commitment to planet, people and animals.
Why it matters
We’re part of nature, not separate from it. Every choice connects us to people, animals, and the planet. By shopping our Kind Standard, you’re helping to create lighter living and kinder routines that last.
