Flora & Fauna’s mission is to source the finest organic and natural makeup from Australia and beyond. Our gorgeous range of all natural mascara and organic mascara come in a variety of shades from classic black to natural brown and have added benefits such as volumising and being waterproof. Containing innovative all natural ingredients such as aloe vera gel, nettle and horsetail, our natural and organic mascaras not only look great but will condition, soothe and regenerate all while being gentle to your delicate eyes. As well as getting gorgeous, skin loving natural makeup, we want you to feel confident that everything you buy from Flora & Fauna is free from nasties such as Parabens and SLS’s and is never, ever tested on animals.

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Vegan & Cruelty-Free Mascara: The Natural Beauty Must-Have 

Are you tired of using mascara that irritates your eyes or leaves them feeling heavy? Are you looking for a natural alternative that is kind to your eyes and the environment? If yes, then check out some of the gorgeous natural mascara that we stock here at F&F.  

But which natural mascara is best? And what are the benefits of going natural? Below, we'll answer all these questions and more. We'll also explore some more vegan and cruelty-free options that are available at F&F. We've also got some tips for you on how to choose the best mascara for your eye type and concerns. Read on to discover how natural mascara can enhance your beauty while keeping your eyes healthy and happy. 

Understanding Natural Mascara 

Natural mascara, formulated with botanical ingredients like sunflower seed oil and vitamin e, provides lash volume without harmful chemicals. It's ideal for sensitive eyes, contact lens wearers, and offers lush lashes with a specially designed wand. Opt for bold, long lashes without compromising on natural beauty. 

What is Natural Mascara? 

Natural mascara is a makeup product that is free from synthetic dyes, parabens, and fragrances. It is formulated with organic ingredients like magnolia bark extract and carnauba wax. Castor oil helps nourish and condition lashes, while waterproof formulas provide long-lasting wear. Natural mascara offers a vegan and cruelty-free option for eye makeup. 

Why use a Natural Mascara?

Enhance your lash health with natural mascara, natural ingredients make them more suitable for sensitive skin. Achieve bold volume with long lash vegan mascara like Inika Organic, promoting both length and curl. 

Vegan Mascara - A Closer Look 

When it comes to vegan mascara, it's we think it’s the kinder choice for all. Free from animal-derived ingredients like beeswax, lanolin, and animal testing, it's the perfect choice for luscious, individual lash definition. Inika Curvy Lash Mascara offers a bold, vegan option for stunning lashes. 

Exploring Cruelty-free Mascara 

All of our mascara options that prioritise ethical beauty practices. Ideal for contact lens wearers, cruelty-free mascara provides lash length, volume, and curl without harm to animals. Inika Organic offers lush, long lashes. The wand separates and defines beautifully, creating a bold lash effect. 

What Does Cruelty-free Mean? 

Cruelty-free mascara, a favourite for conscious consumers, refers to a product that is free from animal-derived ingredients and has not been tested on animals. It's a compassionate choice for those seeking luscious lashes without harming innocent creatures. With botanical and natural ingredients, cruelty-free mascaras promote lash health while offering volume and length. All products stocked at Flora & Fauna are cruelty-free. 

The Importance of Cruelty-free Mascara 

When selecting mascara, it's vital to prioritise animal welfare for ethical, sustainable makeup. Look for cruelty-free options like Inika Organic, which provide lash curl, volume, and length with vegan, natural ingredients. This supports bold, beautiful lashes while promoting animal welfare. 

Brands We Stock 

Our curated collection includes top picks of natural, vegan, and cruelty-free mascaras. Inika Organic Long Lash Mascara offers lash volume and length, while the Eye of Horus Lash Lift Mascara provides beautiful, bold lash enhancement. Choose from botanical options for lash health and lush lashes, catering to sensitive eyes. 

Ere Perez 

For lush lashes, Ere Perez mascara is crafted with natural ingredients and botanical extracts like sunflower seed oil. This vegan, cruelty-free option is ideal for sensitive eyes, offering both volume and lash length. The gentle wand ensures a beautiful curl without any harsh chemicals. 


For captivating lash volume and length, Inika's organic mascara, free from synthetics, is perfect for sensitive eyes. Its botanical-infused formula includes magnolia bark extract, carnauba wax, and castor oil. Waterproof and irritation-free, it accentuates your eyes without compromise. 

Eco Minerals 

Enhance your lashes with Eco Minerals, a natural, vegan, and cruelty-free option. Enjoy bold lash appearance without clumping or smudging. Suitable for sensitive eyes and contact lens wearers, this favorite mascara offers volume and is waterproof for all-day wear. 

Eye of Horus 

Enhance your lashes with Eye of Horus, a vegan mascara that adds volume and length for a bold, individual lash look. Formulated with botanical ingredients like castor oil and carnauba wax, it separates and curls lashes without clumping. Perfect for sensitive eyes, it's a favorite waterproof and black mascara. 


For bold lash volume and length, Hanami mascara is a vegan favorite. Free from harsh chemicals and waterproof, it enhances eyes without clumping, offering an eco-friendly, striking look. Its botanical ingredients like sunflower seed oil create a beautiful curl and lush lashes. 

How to Choose the Right Mascara for You? 

When choosing mascara, consider your desired look - lengthening, volumising, or curling. Look for options suitable for sensitive eyes and contact lens wearers. Choose a formula that works with your lash type - thin, sparse, or thick. Prioritise ethical and eco-friendly options by opting for natural and vegan mascaras. 

Factors to Consider 

When choosing a natural mascara, consider lash-nourishing ingredients like vitamin E and sunflower seed oil. Opt for waterproof mascara for long-lasting wear. Look for vegan and cruelty-free options to align with ethical and environmental values. Botanical ingredients provide lash nourishment. 

Choosing Based on Your Eye Concern 

When selecting the right mascara, consider your unique eye concerns. For sensitive skin, opt for natural, irritant-free options suitable for contact lens wearers. Those with sparse lashes may benefit from long lash vegan mascara to enhance volume. 

Can Natural Mascara Truly Enhance Your Beauty? 

Natural mascara, like lash mascara, can give you luscious lashes without synthetic ingredients. Vegan mascara, free from animal by-products, is perfect for a natural makeup routine. With separate lashes, natural mascara can create a beautiful curl to enhance your eye appeal. Pairing a lash curler with organic mascara can achieve the perfect, lush lash length. The best mascara for sensitive eyes is free of irritants, providing comfortable wear and free lashes. 


To sum up, natural mascara offers a safe and cruelty-free alternative to traditional mascaras. It not only enhances your beauty but also protects your lashes and the environment. With a wide range of brands available, you can choose the one that suits your preferences and needs. From Ere Perez and Inika to Eco Minerals and Eye of Horus, there are plenty of options to explore. When selecting the right mascara for yourself, take into account factors like ingredients, performance, and your specific eye concerns. Don't just take our word for it – read customer reviews and testimonials to hear about the experiences of others. Embrace the power of natural mascara and embrace beauty that is vegan, cruelty-free, and eco-friendly.