Our Story

Flora & Fauna is more than a store: we’re a business that’s here to do good.

Flora & Fauna is an online eco store that’s driven by purpose. We’re here to bring you the best ethical, eco, organic and vegan products – products that are ethically sourced, cruelty free and kinder to our environment and its flora and fauna (that is, planet, people and animals).

Where it all began

With our supportive community at the heart of everything we do, we’ve taken strides to build a kind, ethical brand. And we’re just getting started.

Founded by Julie Mathers and Tom Abraham in 2014 with just 500
products in a tiny warehouse, we've grown over the past decade to offer thousands of ethical favourites, and new goodies arriving every week. Our commitment to creating real change grows every day.

So go on, let’s get to know each other. Join our F&F Family Group where our community are the first to know.

What we stand for

Want the world to be a kinder, healthier place? Us too. And that’s what we’re here to do.

Every decision we make is guided by you, our planet, and of course our furry friends. So of course, we partner with brands who believe in our values too.

Meet your team

We couldn’t be more excited and determined to nurture the F&F legacy with heart, leading with our ethical values and vision for a healthy world – to use business as a force for good.” - Abel, Co-owner

Let’s get to know each other

Our team behind Flora & Fauna are eager to get to know you and are excited to grow F&F into this new chapter to bring you the best in ethical brands and create lasting change.

More than ever, we stand for:

Leading with purpose

Did you know our owners have built B Corp brands who are all about being a force for good?


You are the heart of Flora & Fauna, and we’re so grateful you’re here. And we’re proud to be family-owned.

Ethical always

We’ll continue to find ethical brands who tread softly and use business as a force for good. So you make kinder choices easier.

Not to mention, we’re big nature lovers (after work swims in Sydney are our go-to) and our office dogs Louie and Opie lap up our pats and devour nutritious treats – they remind us what really matters.