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1% for the Planet

1% for the Planet | Green + Kind1% for the Planet | Green + Kind

Green + Kind is now a member of 1% for the Planet

We are delighted that our own brand, Green + Kind, is now a member of 1% for the Planet. At Green + Kind we have always donated to charities and organisations supporting our planet but we wanted to take that one step further and commit for the future so we're delighted to join this cause. 

Being a member of 1% for the Planet means we are donating 1% of all Green + Kind revenues each year to approved environmental non-profit partners. 

It's really important we give back to our planet and being a member of 1% for the Planet means you can be assured we're doing just that.

We'll be transparent about the charities and organisations we work with as we start working with them. Prior to joining 1% for the Planet we've worked with non-profits such as Sea Shepherd Australia

Green + Kind is committed to our future planet

1% for the Planet Explained

1% for the Planet was set up in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies.

Realising their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.


“The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.”

— Yvon Chouinard in his book “Let My People Go Surfng”


Businesses and individuals can become members and commit 1%. There are now over 3000 members globally. 

Since their beginning, 1% for the Planet has certified more than $250 million in support to approved environmental nonprofits.

Learn more about 1% for the Planet

1% for the Planet1% for the Planet
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