Our Ethics & Values

Our Purpose is to Help Everyone Make Better Choices.

We want the world to be a kinder and healthier place and we want to be part of the solution, not part of the problem. We're here to drive change.

Here at Flora & Fauna, we find products and solutions that are better....better for us, better for animals and better for the planet. 

Every product we stock is vegan and cruelty-free and our entire range has been carefully selected based on ethics and environmental impact.

We share knowledge so we can all drive change and help others.

We lead the way when it comes to being a responsible business so that we can drive change at a greater level. We need to drive change much bigger than us!


Flora & Fauna is a Platform for Purpose

Our Ethics and Values

Our ethics and values are the foundation for how we operate. All of our decisions are made with them front and centre and they guide us on our journey.

  • Be Kind
  • 100% Vegan and Cruelty-Free Always
  • Be Authentic and Transparent
  • Be Bold and Make a Difference
  • Make Ethical Decisions
  • Tread Softly
  • Have Fun and Be Positive
  • Wow Our Customers


We focus on low-impact products and send your parcels out with plastic-free, minimal packaging.

The Flora & Fauna warehouse is paper-free - so everything is managed digitally. This means that you don't receive any unnecessary paper when you order from us.


Every product stocked at Flora & Fauna is vegan and cruelty-free. We don't believe animals or their by-products need to be used in products.

We also don't believe in animal testing, so we don't stock products that are tested on animals.


We are a small, passionate team and we stand for equality and inclusion.

Inclusion and diversity are key to everyday living. We want to see a workplace that reflects the wonderful richness that we have in the world and the diversity that is in society. Here at F&F we have zero-tolerance for exclusion.

Read more about Our Story

Read more about Being a BCorp

"Our single most important value is to be kind. When we look at being kind we look at our Planet, Animals, and People."