Purity Lash Mascara

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  • Gentle on sensitive eyes
  • With castor oil & magnolia bark
  • Supports healthy lash growth
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Product Description

INIKA Organic Purity Lash accentuates even the most sensitive eyes with the purest formula. This mascara features 71% certified organic ingredients that enrich lashes while imparting full-coverage rich pigment. This world-first formula is enriched with carnauba wax for supreme hold, plus nourishing botanical ingredients that strengthen hair fibres.

Lash-loving castor seed oil, loaded with essential fatty acids, supports healthy lash growth alongside astringent and anti-inflammatory magnolia bark extract, which serves to nourish and condition for smooth application. Meanwhile, vitamin E-rich antioxidant sunflower seed oil strengthens and protects. This natural, organic and vegan formula nourishes lashes, leaving a glossy shine with no clumping or flaking thanks to its cranberry water base, featuring vitamins C and A.

This mascara comes complete with a tapered wand to gain coverage of the inner and outer lash line. Ideal for the most sensitive eyes and for those searching for a mascara that is truly rich in nourishing certified organic ingredients.

Vegan and cruelty-free.

  1. Apply mascara as the final step in your makeup routine.
  2. Use the custom lengthening brush to coat and separate lashes, dramatically lifting each one for a panoramic look.
  3. Wiggle the wand at the roots of the lashes through to the tip, repeating until desired length is achieved.
  4. Take care for a minute until dry and set.

Store below 30°C.

Vaccinium Macrocarpon (Cranberry) Fruit Water*,

Copernicia Cerifera (Carnauba) Wax*,

Glyceryl Stearate SE,

Stearic Acid,


Ricinus Communis (Castor) Seed Oil*,

Pentylene Glycol (Sugar Cane),

Honokiol (Magnolia Bark Extract),

Tocopherol (Vitamin E),

Helianthus Annuus (Sunflower) Seed Oil,

C10-18 Triglycerides,

Xanthan Gum,

Sodium Hydroxide,


May Contain (+/-):

Iron Oxides (CI 77499, CI 77491, CI 77492).

*From organic agriculture, 100% natural origin of total.

Purity Lash Mascara