Veganuary Explained

Dec 20, 2020by Olivia - F&F

Let's Explore Veganuary

It’s Veganuary! If you’ve considered making the switch to a plant-based diet, or what to learn more and give it a go, now is a great time to get involved. Let’s explore what Veganuary is, how you can get involved, and some helpful tips to get you started. Plus, we’ll be sharing some delicious, mouth-watering vegan recipes! 


Vegan Macros NutritionVegan Macros Nutrition

What is Veganuary?

Veganuary is a 31-day vegan challenge. For the month of January, participants from all around the world adopt a plant-based diet and spread the word about veganism. The broader goal of Veganuary is to help our planet, help our health, and support animal welfare. 

When did it start? 

Since 2014, the Veganuary movement has inspired and supported more than one million people in 192 countries to try vegan for January – and beyond. Plus, countless athletes, comedians, authors, film stars and politicians have endorsed Veganuary — Joaquin Phoenix, Paul McCartney, Alicia Silverstone and Evanna Lynch, just to name a few! 

Water needed to produce 1kg of foodWater needed to produce 1kg of food

Here's some stats

In January of 2020, over 400,000 people signed up for Veganuary. In an analysis of the global impact of just 350,000 people signing up, researchers found that… 

  • More than 1 million animals were saved
  • 2.5 million litres of water was saved (enough to fill an Olympic-sized swimming pool!),
  • 41,200 tonnes of CO2EQ was saved (the equivalent of 450,000 flights from London to Berlin)!


How Can I Get Involved?

Flora and Fauna team at Where Pigs Fly SanctuaryFlora and Fauna team at Where Pigs Fly Sanctuary

Sign the Veganuary pledge! 

Veganuary is the perfect time to try a plant-based diet. By signing the Veganuary pledge, you can gain access to delicious recipes, easy meal plans, helpful tips, and ongoing support. Sign up for Veganuary here! 

Aside from undertaking the challenge, there are so many other ways you can get involved!

If you’re feeling charitable, you can organise a fundraising event — whether you’re a fitness fanatic, thrill-seeker, budding baker or handy with a needle and thread, why not set up your own fundraising event and get your friends and family involved?  

If you’re already leading a vegan lifestyle, you can help others by sharing your story, tips, advice and, of course, recipes.

Green Lion Vegan Catering at workGreen Lion Vegan Catering at work

Are you a business owner?

Veganuary’s Corporate Collaborations empower you to run your own Veganuary campaign through your business; there’s even a handy business support toolkit available. As an employee, you can also encourage your colleagues to undertake the Veganuary Workplace Challenge. Get your team involved!


What Can I Eat?

Vegan Mac & CheeseVegan Mac & Cheese

The aim of any healthy diet is to achieve a balance of complex carbohydrates, lean protein, and healthy fats.

We recommend trying a few different meat and dairy substitutes so that you can recreate your favourite meals. Think spaghetti bolognese, burgers, pizza, curries and ice cream — it can all be veganised! Try experimenting with tofu, lentils, mushrooms, chickpeas and black beans.

If you’d like to know more about vegan nutrition, check out this blog:  Essential Vitamins & Supplements to Support Your Vegan Diet

We have a huge range of vegan food, supplements, tea and lots more at Flora & Fauna.

Vegan Vietnamese Rainbow Salad With Sesame Crusted TofuVegan Vietnamese Rainbow Salad With Sesame Crusted Tofu


On our Eco Hub, we have an amazing range of vegan recipes with detailed instructions and photos — which ones will you try?

Check out Cherie Tu’s cookbook: Thriving On Plants Vol. 2. With 75+ easy, delicious and practical vegan recipes, this book will be your ultimate guide for the month of January (and beyond!). 

Food You Can Find at F&F


A Few Tips to Get You Started

Vegan For The Planet and AnimalsVegan For The Planet and Animals

Know why you're taking the challenge!

Before your challenge begins, make a list of all the reasons why you want to go plant-based — whether it’s for the animals, for the environment, or for your health. 


Almost any meat or dairy-based meal can be veganised. Write a list of your favourite meals and see whether they can be veganised with faux meats, tofu, plant-based mylks and dairy-free cheese.

Find a friend!

Any sort of challenge is easier to complete with a friend by your side so can one of your friends or family members take the challenge with you? Feel free to post in the Flora & Fauna Family Facebook group to find other people taking up the Veganuary challenge. 

The Bondi Shoe Club Vegan Shoes | Flora & FaunaThe Bondi Shoe Club Vegan Shoes | Flora & Fauna

Get inspired!

Get inspired by reading articles and books, listening to podcasts, trying out new recipes, and attending vegan events/markets.

If you’d like to learn more about the benefits of veganism, check out this blog: Three Reasons to Go Vegan.

Go beyond food

Veganuary extends beyond food to makeup, clothing, shoes and lots more. At F&F everything is vegan so you don't need to question whether an ingredient is vegan or not and there are some out there you might thing are vegan but aren't eg carmine, propolis and lanolin.


Resources on Going Vegan | Flora & Fauna AustraliaResources on Going Vegan | Flora & Fauna Australia

Looking for more vegan resources?

We have many blogs on The Eco Hub about veganism. Make sure you check them out!

A Few Tips This Veganuary

Tips For Going Vegan

Three Reasons to Go Vegan 

Everything You Need to Know About Vegan Protein 

Why Are We 100% Vegan at F&F? 

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