Madara | Luxury Goes Deeper Than Skin

Aug 02, 2021by Gabby - F&F

Luxury means different things to different people. For Madara, luxury means "raw, pure and precious natural ingredients refined to their highest potential."

Good skincare and makeup is not just about how it looks on the skin. It's about how we feel inside too. This means making sure, we are giving our body natural and quality ingredients. Why? "Because a radiant heart leads to radiant skin."

Madara makes pure products to feed your skin with the best natural quality ingredients. Their , honest claims, environmentally friendly packaging, effective ingredients, care, passion and respect, all contribute to a sense of luxury when using their products. 

Madara Re:Gene Lifting Mask Madara Re:Gene Lifting Mask

Madara's Founders Talk Their Beauty Style

Have you ever used skincare products that smelt so good you wanted to taste it? Lotte from Madara, talks about her beauty style and to her this means, "skincare should be good enough to eat" and we couldn't agree more! Whilst we can't actually eat it, we can appreciate something smelling so good that we want to coat our face or bodies in it. With essences of northern herbs, arctic berries and unique seed oils, Madara's Skincare collection not only contains pure ingredients but it can transport you to wherever your senses take you. Whether it's a Face Mask that reminds you of your favourite salon or a Cream that reminds you of a summer holiday. It brings about some luxury. 

We all know the saying 'get some beauty sleep.' Whilst humourous, sleep is imperative to look and feel healthy. Zane associates her beauty style with good sleep. Paula loves functionality, whilst Liene enjoys iconic beauty. 

Madara Re:Gene Optic Lift Eye SerumMadara Re:Gene Optic Lift Eye Serum

Skincare | Taking Care of Your Eyes

Did you know that the skin around your eyes, is four times thinner and more delicate than the rest of your face? Eyes are what people look at when you have a conversation, and Madara has some beautiful Eye Creams and Serums to help keep them fresh and plump.

The Optic Lift Eye Serum can help reduce the appearance of dark circles, fine lines and wrinkles for a brighter, more radiant complexion. The Antixodiants Eye Cream smoothes away signs of fatigue, whilst providing long-lasting hydration. Simply, apply a few small drops under the eyes and pat into the skin.

When it comes to washing the eye area, it is important to cleanse gently. When removing stubborn makeup, we often rub, stretch or irritate the eyes. To avoid this, use gentle sweeping motions with Micellar Water to rid the residue. 

Madara Cosmic Drops Buildable Highlighter Madara Cosmic Drops Buildable Highlighter


New to our Madara collection at F&F, we have a gorgeous range of Makeup Products. The secret to a great makeup look, stems from a great skincare routine. So we're super excited to offer you both.

One of our fave Madara products is the Cosmic Drops Buildable Highlighter. We love it because you can use it for a subtle glow or for a glam look. For a subtle glow, our tip is to mix a couple drops of the highlighter in either your moisturiser or foundation. For glam, apply after your foundation and accentuate the high points of the face. We literally use it everywhere. On our cheekbones, forehead, chin, bridge of the nose, neck, collar bones, chest, arms and legs. Equally, we love the Madara Guilty Shades Eye & Cheek Multi-Shadow, which can be used as a blush, eyeshadow, highlighter, and even a lip colour. If you love multipurposed products, we highly recommend you add these two, to your makeup bag.

Luxury means different things to different people, the same way beauty means different things to different people. 

Beauty is subjective and that's exactly why it matters. The four founders of Madara, all had various views of beauty and that's how they worked together to create their gorgeous natural skincare and makeup products. These products offer a luxury experience that goes deeper than skin. 

For more luxury skincare experiences, we hope you enjoy reading the following:

Self-Care At Home

The Benefits of Gua Sha

What In The World Is Multi-Masking?

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