Have you ever noticed the little encircled 'B' labelled on products? Whilst little, this symbol has a big impact and is a way for customers to instantly recognise that businesses are doing good! Here at F&F you'll be happy to know (if not already) that we are a Certified B Corp and are using our power to solve social and environmental problems, and balance purpose and profit.
As a purpose-led business, becoming a B Corp was the obvious step for us early on in our F&F journey.
In Australia, there are just over 200 businesses who are B Corp, 20 of which we stock right here at F&F! Let's get to know some of your fave B Corp Brands who are using their power for purpose!
Green + Kind
Green + Kind is founded by the founders of Flora & Fauna and as such, becoming a B Corp was a no brainer.
Green + Kind is heavily focused on conservation whether that be marine, animal or the environment. With this in mind, creating products that are eco friendly, ethical and work was essential.
Green + Kind is also a member of 1% For The Planet, meaning 1% of all Green + Kind sales are donated each year to environmental non-profit partners.
Ecostore make sustainable, safe and affordable home and body products. They use carbon capture packaging, sugarcane plastic bottles that help reduce your carbon footprint and are 100% recyclable.
Ecostore said, "we’ve always been led by strong values, to be better for people and the planet. Becoming a B Corp is our commitment to balance purpose and profit and use our business as a force for good. This gives us a formal framework for measuring our impacts in all areas (not just our strengths) and gives us a clear pathway for continuous improvement." We're delighted to have them at F&F.
Ethique is on a mission to rid the world of plastic waste. They have stopped over 20 million plastic bottles from being made & disposed of into landfills to date, thanks to their sustainable bars for your hair, body, face, laundry... and even your dog!
Since April 22 2020, Ethique has planted a tree for every order placed on their website. As of 15 May 2021, that figure sits at 212,500 trees. The offset is over 1,167 tonnes of carbon dioxide! Ethique's next plan, is to save half a billion plastic bottles from being manufactured and disposed of in landfill by 2030. A huge effort!
Weleda is a certified B Corp whose heritage dates back to the 1920's and has a pedigree to match its years. Their beautiful skincare range, uses natural ingredients that can holistically work with and support our own body's healing tendencies. We are delighted to showcase Weleda at F&F.
Weleda is purpose-driven and aims to achieve an environmentally sustainable and socially equitable future. "Obtaining B Corp certification was a logical next step for us, so we can put our values into practice even more effectively. We have now launched an ambitious holistic climate protection programme."
Memobottle aims to change the public perception on reusable water bottles and encourage a more reusable society by providing a stylish, practical reusable bottle solution.
The team at memobottle understand that they are apart of something bigger. "We're not competing to be the best in the world, but rather to be the best for the world. B Corporations unifying goal is to redefine success in busines." Well couldn't agree more!
Now that you know what that little 'B' symbol means, you can start to look our for businesses who are doing business better! In fact we have compiled all of the B Corp businesses we stock at F&F here — easy for you to review.
Having this accreditation means that you can trust that brands are meeting the highest standards for positive social and environmental impact. A really amazing achievement!
We hope you enjoyed getting to know more about some of our wonderful B Corp brands, what they do and what they stand for! You can read about our very own 2021 impact here.
We've also popped the spotlight on some other B Corp brands for you to learn about, below: