Tone It Down Brightening Purple Shampoo Bar Mini

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  • For blonde, white & grey hair
  • Eliminates brassy tones
  • With ethically sourced purple mica pigments
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Product Description

Ethique Tone It Down Brightening Purple Shampoo Bar Mini is a vegan shampoo bar for blonde, white and grey hair to eliminate brassy tones and deliver ultimate shine.

Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.

This 15g mini size is fantastic for travelling or if you are wanting to try it without committing to the full size.

Each Ethique mini shampoo bar lasts at least 10 washes.

  • 100% soap-free, pH balanced and safe for colour treated hair.
  • Packaged in a recyclable and compostable cardboard box.
  • Sustainable and palm oil-free.
  • Certified cruelty-free and vegan.
  • Made in New Zealand.
  • Wet your hair and the bar.
  • Slide the bar from root to tip 3-4 times.
  • Put the bar down and lather shampoo into hair.
  • Rinse and follow with conditioner if required.
  • Always keep your bar dry after use to optimise number of washes.
  • For external use only. Patch test before use.

Sodium cocoyl isethionate,

Stearic acid,

Sodium cocoyl glycinate,


Theobroma cacao (cocoa) seed butter,

Orbignya oleifera (babassu) seed oil,

Behentrimonium methosulfate,


Brassica alcohol,

Sodium isethionate,

Lactic acid,


Guar hydroxypropyltrimonium chloride,


Benzyl alcohol,

Sodium chloride,

Aqua (water),

Dehydroacetic acid,

Jasminum officinale (jasmine) oil,

Beta vulgaris (beet) root powder,


CI 77891,

CI 77491,

CI 77007.

*Occurs naturally in essential oils.

^Natural fragrance.

Ethique is certified palm-free. All ingredients are derived from non-palm sources such as rice bran or coconut oils.

Tone It Down Brightening Purple Shampoo Bar Mini