Tone it Down Purple Solid Shampoo Mini

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  • Mini Shampoo Bar for Blonde & Grey Hair
  • Brightens and Helps Tone
  • Planet Friendly, Plastic Free Packaging
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Product Description

Ethique Tone it Down Purple Solid Shampoo Mini, for Blonde, White and Grey Hair

A vegan shampoo bar ideal for those with blond and grey hair. Use it as your regular shampoo to brighten and keep any yellow tones at bay. Organic, virgin, fair trade cocoa butter makes an appearance, along with a host of other ingredients like babassu and jasmine oils to add shine and body, and beetroot extract for extra colour power. Pair with Ethique's Tone it Down solid conditioner.

This 15g mini size is fantastic for travelling or if you are wanting to try it without committing to the full size.

  • Plastic-free container, no excess packaging
  • 100% Soap free, pH balanced and safe for colour treated hair
  • Perfect for blond and grey hair
  • Sustainable and palm oil free
  • Certified Cruelty Free & Vegan


Babassu and jasmine oils add shine and body with beetroot extract for extra colour power – combo with Tone It Down Purple Solid Conditioner for luminous locks.

  • Wet your hair and the bar.
  • Slide the bar from root to tip 3-4 times. 
  • Put the bar down and lather shampoo into hair - it will foam!
  • Rinse and follow with conditioner if you need to. 
  • Always keep your bar dry after use to optimise number of washes.
  • Remember only a little is required!
  • For external use only. We recommend patch testing before use.

Sodium cocoyl isethionate, sodium cocoyl glycinate, stearic acid, mica, cocoyl methyl glucamide, Theobroma cacao (cocoa) butter, lactic acid, Orbignya oleifera (babssu) seed oil, betaine, brassica alcohol, Vegetable glycerine, Guar hydroxypropyltrimonium chloride, natural fragrance, Jasminum grandiflorum (jasmine) essential oil, beta vulgaris (beetroot) extract, benzyl benzoate, benzyl alcohol, linalool, eugenol

Tone it Down Purple Solid Shampoo Mini