Tone It Down Brightening Purple Shampoo Bar
- For blonde, white & grey hair
- Eliminates brassy tones
- With ethically sourced purple mica pigments
How it works
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Learn moreEthique Tone It Down Brightening Purple Shampoo Bar is a vegan shampoo bar for blonde, white and grey hair to eliminate brassy tones and deliver ultimate shine.
Formulated with babassu oil, cocoa butter, ethically sourced purple mica pigments, and a dash of beetroot for a colour boost, this bar is packed with toning superpowers and is gentle enough for daily use.
Each Ethique shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo.
- 100% soap-free, pH balanced and safe for colour treated hair.
- Packaged in a recyclable and compostable cardboard box.
- Sustainable and palm oil-free.
- Certified cruelty-free and vegan.
- Made in New Zealand.
- Wet your hair and the bar.
- Slide the bar from root to tipΒ 3-4 times.
- Put the bar down and lather shampoo into hair.
- RinseΒ and follow with conditionerΒ if required.
- Always keep your bar dry after use to optimise number of washes.
- For external use only. Patch test before use.
Sodium cocoyl isethionate,
Stearic acid,
Sodium cocoyl glycinate,
Mica,
Theobroma cacao (cocoa) seed butter,
Orbignya oleifera (babassu) seed oil,
Behentrimonium methosulfate,
Betaine,
Brassica alcohol,
Sodium isethionate,
Lactic acid,
Glycerin,
Guar hydroxypropyltrimonium chloride,
Parfum^,
Benzyl alcohol,
Sodium chloride,
Aqua (water),
Dehydroacetic acid,
Jasminum officinale (jasmine) oil,
Beta vulgaris (beet) root powder,
Linalool*,
CI 77891,
CI 77491,
CI 77007.
*Component of essential oils
^Natural fragrance.
Ethique is certified palm-free. All ingredients are derived from non-palm sources such as rice bran or coconut oils.
Australia:
- Parcel Post: FREE for orders over $65, or $8.95 for orders under $65.
- Express Post: $9.95 for orders over $150, or $14.95 for orders under $150.
We accept change of mind returns within 30 days of purchase. Provided the products are returned in the same condition as they were bought and have not been used, opened, or damaged on their way back to us.
For more information, please see our Delivery Information and Returns Information.