Looking to go fragrance-free?

Oct 11, 2018by Julie - F&F

ecostore's ultra sensitive fragrance-free range offers customers a complete home solution - satisfying the growing demand to reduce chemical and fragrance-induced allergy and asthma triggers in around the home!

(Image: ecostore)


Our sense of smell is one of the most powerful senses we possess, as the slightest hint of a familiar scent can instantly take us back to a special moment or memory much faster than any of our other senses. Scientifically the reason for this connection is that the olfactory bulb, which processes smell, has direct links to the emotion and memory centres of the brain. This connection, as further studies have demonstrated, can also motivate and influence our decisions when purchasing products - We see it in our everyday life, where the more senses that are involved, usually the bigger and better the experience is. Just think about your favourite restaurant, more often than not the dish is presented to be just as appealing to the eyes as it is to the stomach.

Similarly, multisensory experiences are expected of our skincare, make-up, and household products. An added scent or fragrance can often lead to an emotional attachment as it can convey much about who we are and how we want to be perceived by others.

However, not everyone shares an affection for a sweet-smelling body wash or can even use a fragranced product altogether. For some - particularly those with sensitive skin - they can experience adverse health effects from fragranced products, including skin irritation, asthma attacks and migraine headaches.


(Image: Pinterest)


So what can be done to avoid triggering yours or your families sensitivities? Thankfully ecostore has a solution for all skin types looking to minimise or remove fragrance from their household goods.

ecostore’s brand ethos already encourages customers to make small changes to the products used for body care and throughout their homes in order reduce harmful chemicals and toxins. Their Ultra Sensitive fragrance-free range offers customers a complete home solution - satisfying growing consumer demand to reduce chemical and fragrance-induced allergy and asthma triggers. The range has recently received the National Asthma Council Australia’s, Sensitive Choice® approval - a credential awarded after a thorough assessment by an independent panel including a respiratory physician, allergist, GP, pharmacist, an industrial chemist and an engineer. This approval regards the range as recommended for individuals living with asthma, allergies, sensitive skin and those who are seeking a holistic approach to preventative practice.



(Image: Sensitive Choice)


If the above wasn’t enough, another mighty benefit for switching to a greener cleaning range is because of the negative impact conventional cleaning products have on our environment. Particularly the products we use in and around our homes as most end up down the drain and in our waterways, impacting more than just our own health. By choosing formulas that are plant-based and toxin-free, we can greatly minimise our damaging effect on our ecosystem - and with ecostore’s 100% recyclable carbon capture packaging and sugarcane plastic bottles, your cleaning products entire life cycle will have minimal impact on our world.

If you’re ready to make your switch over to an eco-friendly, fragrance-free household, you can view the entire ecostore Ultra Sensitive range on our website.

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