The 25 Year Journey of ecostore
Author: F&F Date Posted:20 May 2018
We welcome a new Antipodean brand to our eco friendly cleaning and lifestyle range. Founded in 1993 in an eco-village in New Zealand, ecostore has been making waves across the industry with their conscious products and impressive sustainable packaging.
It was through a passion and practice of sustainable and organic gardening that ecostore’s founder Malcolm Rands, became aware of the harmful ingredients being used in everyday household cleaning products and the runoff effect they were having on our health and the environment. Rands together with his wife Melanie, decided to develop their own range of cleaning products that would reduce the chemical and toxic load entering the waterways and aid in the preservation of their eco village’s pristine natural environment.
Enter ecostore, a global household cleaning brand with a core focus on health and wellbeing. The brand’s underpinning approach of ‘nothing unnecessary’ is what has given the brand an edge over mainstream products as they do not use any ingredients that are harmful, unproven or unneeded. Their impressive formulations make going green even more appealing as not only do they challenge the effectiveness of mainstream brands, but they do so without compromising the health of the environment.
Currently, ecostore’s range includes kitchen, laundry and household cleaners, as well as a variety of body, baby and skincare products. The brilliance of the brand does not stop with their effective formulations but goes on to now include the brand’s packaging. Over the past couple of years, Ecostore has introduced packaging made from sugarcane-based plastics that are not only 100% recyclable, but also removes carbon dioxide from our atmosphere helping their customers play an active role at a local level in reducing their impact on the planet. You can read more about this in our article on packaging. You can shop ecostore at F&F. Everything we sell is vegan and cruelty free.