Fable is a Sydney-based company on a mission to help end industrial animal agriculture. They do this by making delicious meaty food from mushrooms! Let’s take a look.
Co-Founded By A Vegetarian, A Celebrity Chef, And A Mushroom Geek!
Fable is co-founded by a chef & mushroom scientist who grew up in Texas eating slow-cooked meats, a mushroom farmer who won ‘Australian Organic Farmer of the Year’ in 2018, and a passionate vegetarian. Fable offers an all-natural, chef-quality meat alternative crafted from shiitake mushrooms. It’s nutritious, flavourful and naturally meat-like in texture!
They leverage the natural umami flavours of mushrooms, and their meaty mushroom products are minimally processed and free from GMO, preservatives and artificial ingredients. Fable’s Plant-Based Braised Beef is a scrumptious plant-based alternative to slow-cooked braised beef – you can add it to all your favourite slow-cooked meat dishes, from bolognese and ragu, tacos and burritos to curries, pies and your favourite Asian dishes!
Fable Is On A Mission To Make Tasty Food A Force For Good
At Fable, they’re making tasty food a force for good, committed to creating a sustainable food system and reducing their impact on the planet. Fable’s mission is to help end industrial animal agriculture and make it easier for people to reduce their meat consumption. They do this by offering delicious, more sustainable, and healthier food choices.
“Making food from animals is very inefficient. It takes ~12kg of plants to produce 1kg of beef and around 8kg of plants to produce 1kg of pork. We can take 1kg of mushrooms and turn them into 1kg of meat. This efficiency allows us to scale more easily than industrial animal agriculture has and puts us in a strong position to replace it.” — Fable
Find Fable In Your Tacos At Guzman Y Gomez, To Zac Efron’s Down To Earth Series on Netflix!
Fable is thriving in the plant-based space and beyond — their mushroom plant-based meat is currently served in some major restaurants, such as Grill’d and Guzman Y Gomez, as well as retailers like Woolworths, Coles, and Harris Farm Markets, just to name a few!
Fable was also featured on Zac Efron’s ‘Down To Earth’ Netflix series, where Fable co-founders took Zac Efron, Darin Olien, and the Down To Earth crew on a mystical journey through the Australian pine forest to unearth mushroom treasures for the Netflix show.
The crew spent the day sharing fables, learning about the nutritional and medicinal benefits of mushrooms and how mycelium networks created by fungi are the earth’s life support system!
What are your thoughts on Fable? We love that they use flavoursome, nutritious, and naturally meat-like in texture shiitake mushrooms, alongside simple ingredients. Their mission is fantastic and we hope you give their products a try yourself!
If you love hearing about vegan & sustainability-focused news from around the world, check out our Eco News category and the blogs below.