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Looking for the best natural, vegan and cruelty-free mascara you can get your hands on? We have a huge range of Australia’s best-selling vegan and cruelty-free mascaras — right here at Flora & Fauna. All are made with good ingredients so no parabens, mineral oils, or harsh ingredients.
We’ve put together a list of our five best vegan mascaras, featuring wonderful brands like Elate, Eye of Horus, Inika, Ere Perez and Eco Minerals. Whether you’re looking for a volumising jet-black mascara for bold lashes, a brown mascara for a natural look, or waterproof mascara for the beach — we’ve got you covered.
Make sure to check out Flora & Fauna’s entire range of vegan mascaras, serums and eyelash curlers here.
1. Eye of Horus Bio Vegan Lifting Mascara (Black)
With an average rating of 4.5 stars and 80 reviews on Flora & Fauna, our best-selling mascara is really the best of the best. This jet-black vegan mascara — made by the iconic Australian brand Eye of Horus — adds length, volume and nourishment to lashes. The double-sided comb brush allows you to apply the mascara without clumps, leaving you with long, fluttery lashes.
The 98% Organic Bio formula contains key botanicals, plant-derived collagen from Larch Trees, Marine Algae, Oarweed, Galactoarabinan, Omega 9, Vit E and Castor Seed Oil. Together, these unique ingredients provide deep nourishment for your lashes and help them to grow longer and stronger.
“I used this mascara for the first time today. It's the product I've been searching for over many years — perfect for fine lashes and so easy to apply with the slim curved wand. It doesn't irritate the eyes, it’s non-clogging and gives my lashes a boost. I won't be using anything else from now on” — five-star review by Jeanette (28/01/21).
2. Elate Essential Vegan Mascara (Black)
Elate’s Essential Vegan Mascara, packaged in the iconic bamboo container, is another best-seller here at Flora & Fauna. With a 5-star average rating and 68 reviews on F&F, the people have well and truly spoken!
We love that this vegan mascara was specifically created for those of you with sensitive eyes. This means that you can get an amazing plumping and lengthening effect — minus the irritated eyes (and smudged mascara!).
“I love this mascara. The packaging is beautiful and the product itself is so pretty to use. The brush ensures there’s no clumps and it’s a lovely natural colour. I feel so good about switching to a natural brand. Wish I’d known about this years ago” — five-star review by Tammy (25/09/21).
3. Inika Mineral Mascara Long Lash (Black)
Inika, a well-loved and respected Australian brand, has created this 100% plant-derived vegan mascara formula that will give you instant results. The fluffy, voluminous brush head allows you to plump up your lashes — from the root, right to the tips. The rich black colour won’t transfer, bleed, clump up or flake.
It’s made with Vitamin E, Magnolia Bark Extract, and Sunflower Oil, which means that your lashes are actually benefitting from the mascara — boosting their length, strength and shine.
“I have been using this mascara for over a year now. It is easy to put on, keeps your eyelashes perfect all day, and does not smudge. I will not use anything else. The only mascara that does not sting my eyes” — five-star review by Hayley (28/12/19).
4. Ere Perez Volumising Waterproof Mascara (Black)
Don’t worry, we haven’t forgotten to include a waterproof option! Ere Perez, another fabulous Australian beauty brand, have created this wonderful best-selling waterproof mascara.
The best part? It has a 24-hour wear time, which means that you can spend all day in the office and then head to the beach — your lashes will still look perfect.
We know that some waterproof mascaras can be really dry and clumpy, but not this one. Ere Perez have created this wonderful formula that nourishes the lashes, with the help of organic avocado and mamey oils.
“This is a great waterproof mascara that lasts all day without smudging or flaking. It makes my lashes appear fuller and longer and can be easily removed with a cleansing oil. It's a great natural, everyday mascara” — five-star review by Courtney (29/02/20).
5. Lily Lolo Black Natural Mascara
This lengthening and volumising black mascara is great for sensitive eyes as it's ophthalmologic tested. It contains natural ingredients like Aloe Vera and Panthenol that help soothe, hydrate and retain moisture in your lashes.
If you're in a hurry, this mascara is quick-drying, so you don't have to worry about any smudges when you're on the go.
"I'm loving this Mascara! It doesn't sting my eyes, it is so easy to wash off and it stays on all day without flaking unless you rub your eyes. It dries up pretty fast but gives enough time to do 2 coats if needed. I haven't had any issues with clumps, it goes on very nicely and is easily smoother with brush strokes."— five-star review by Tanuja (25/09/2020).
6. Eco Minerals Mascara (Brown)
To achieve a natural “I just woke up like this” look, we love the Eco Minerals Mascara in Brown. This vegan mascara is fantastic for sensitive eyes because it doesn’t contain any harsh chemicals. It’s also very easy to remove due to the gentle formula.
A chocolate brown mascara is a great option for everyday wear. You can achieve longer, volumised lashes without the harshness of black mascara. Definitely give it a go!
“I'm really happy with this mascara and will be purchasing it again. It doesn't flake or smudge, goes on great, easy to get right to the roots and the colour is lovely” — five-star review by Amie (31/01/21).
Our best-selling mascaras are 100% vegan and cruelty-free, which means that NO animals are harmed in the process of making these products! You don’t have to compromise on your ethics to achieve big, bold lashes. Plus, our vegan mascaras are free of harmful chemicals and toxins, which is perfect for people with sensitive eyes.
If you’re on the hunt for a new vegan mascara, make sure you check out the full range at Flora & Fauna — you’ll also find all the essentials for bold, healthy lashes, including eyelash/brow serums and eyelash curlers.
If you’re curious about vegan makeup, make sure you check out our other beauty blogs on The Eco Hub!