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The Evolution of Eye of Horus

The Evolution of Eye of Horus

20th March 2020
By: Julie - F&F

Born in Australia’s very own majestic Byron Bay, Eye of Horus Cosmetics has harnessed ancient beauty formulations tried, tested and loved by goddesses past. Since its launch in 2012, Eye of Horus catapulted to cult stardom due to its iconic branding and high performance, long wearing and low sensitising essential formulas. Their formulations are never tested on animals, kind to our mother earth and high performing - becoming a go-to staple for modern goddesses worldwide.

Eye of Horus Brow Sculpting ClayEye of Horus Brow Sculpting Clay
Eye of Hprus Godess PalettesEye of Hprus Godess Palettes

 

The BIO evolution.

Eye of Horus have been working endlessly to formulate and be on the very forefront of the clean beauty revolution. In more recent years they have developed and launched their BIO range consisting of up to 100% natural formulations and 100% vegan products that do not compromise on their reputation for high performing cosmetics. 

Take their BIO Lipstick range for example - 98% natural origin, 100% vegan and cruelty-free, it comes in eco-friendly recyclable and biodegradable packaging. Containing marine dictyoperis oil, made from sea algae - giving you a plumping and restructuring effect; natural sunflower, castor and olive oils for a glossy long lasting finish, and candelilla and carnauba wax to nourish lips.

This range also features the creamy volumising Bio Mascara, Solstice Shadow Palettes, Glow Complexion Palettes, plus more!

 

Eye of Horuus Vegan LipsticksEye of Horuus Vegan Lipsticks

 

Get to know the creators.

Constantly elevating beauty regimes worldwide, Eye of Horus set roots in Ancient wisdom, harnessing the ways of goddesses past.

Ancient Egypt always held a fascination for the company co-founder, Holly Spierings. Her background - first working with an Australian organic skin care company followed by studying naturopathy - further fuelling her interest in herbal lore and in the people who many believe to be the originators of beauty and masters of mystique - the ancient Egyptians.

The iconic range takes its inspiration from the Eye of Horus symbol, represented by the kohl-rimmed eyes of the ancient Egyptians, who wore eye makeup because they believed it offered magical powers and protection as well as being a statement of beauty.

 

Their modern style. 

Eye of Horus cosmetics are based on formulas of the ancient Egyptians, with a contemporary focus on awakening the inner Goddess and being kind to the planet. They are infused with sacred waxes and oils, including organic moringa oil, also known as “the oil of the pharaohs” for its beautifying and regenerative powers.

The official debut of Eye of Horus commenced in 2012, after selling at local markets. Today, Eye of Horus has a cult following and a fan base of professional makeup artists, celebrities and beauty bloggers. They continue to be an award-winning company with recently claiming accolades for ‘Best International Makeup Brand’, ‘Best Mascara for Sensitive Eyes’ and ‘Best Lip Product Breakthrough’ with their luscious Bio Lip Elixir from The Beauty Shortlist Awards, and ‘Best Makeup Product’ for their Sacred Earth Bronzing Palette.

Shop Eye of Horus at Flora & Fauna. 

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