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Elate is B Corp Certified!

Elate is B Corp Certified!

17th June 2021
By: Bronwen Summers - Lead Educator Elate

If you didn't already know, Elate is now officially B Corp Certified!

B Corps meet the highest standards of verified social and environmental performance, public transparency and legal accountability, and aspire to use the power of markets to solve social and environmental problems. While about 4,000 companies are Certified B Corporations, the process is quite rigorous and to be certified means that companies are using their business as a force for good. We're proud at F&F to be a Certified B Corp.

The Elate Community is incredibly proud to be celebrating, a marvellous milestone on the Elate pathway. Read along to find out what it means to Elate, being B Corp Certified. 

Elate is B Corp CertifiedElate is B Corp Certified

Elate's Founder Describes What It Means To Be B Corp

"Developing and nurturing Elate has enabled me to support joy in our community through capsule beauty, philanthropic endeavors and by creating a thriving workplace. Individual responsibility is what creates global impact and by being a B Corporation, we are joining a robust community of like-minded businesses that make the world we live in better, now and in the future - and that just makes sense.” - Melodie Reynolds.

Elate Essential Vegan Mascara - BlackElate Essential Vegan Mascara - Black

Elate Gives Back

Elate is committed to giving back environmentally and socially, as much as possible. Currently, more than 1% of total sales goes to the Human.Kind. initiative, which supports charities that help people around the globe. The other 1% goes to environmental initiatives, including planting one tree for each order received through their partnership with One Tree Planted.

Team members at Elate are encouraged to present charities and causes that align with Elates core values, and volunteer their time, to participate in events they feel will benefit the community. The intention of this program is to create community engagement opportunities for team members that are meaningful, purposeful and help those in need. Melodie says that community is not defined as just a local community, but may encompass an entire global perspective.

Elate Makeup BrushesElate Makeup Brushes

What's Next For Elate?

As the Elate Community celebrates becoming the first Cosmetics company in Canada with the B Corp designation, rest assured this is just the beginning.

Elate is getting down to business and continuing to further their practices to benefit the community. They intend to do this by reducing inequality, lowering the levels of poverty, creating a healthier environment and strengthening communities - with dignity and purpose.

Here at F&F, we love supporting businesses who are doing good and we'd really love for more businesses to be B Corp too.

If you are interested to learn more about what it means to be B Corp and our journey of becoming B Corp Certified, we encourage you to read the blog below.

We are a Certified B Corp

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