The Natural Perfume Journey
Angel Aromatics was first established in 1993. Back then, they were mainly manufacturing home fragrance products. It wasn't until they had launched their hand & body wash and lotions that they noticed a much more positive response. This led to the want for more products in the body space, and what better way to do this than with natural perfume.
Their decision to create all natural perfume was easy. They wanted to create a product that you could put on your skin and be totally excited about.
The natural perfume journey, started with a panel of consumers. Natural perfume buyers and mainstream perfume buyers. It was their mission to excite both! After many trials the panel agreed on 3 scents. Each scent was made to please most tastes, whilst resonating with Balmain.