Our Story

Flora & Fauna is more than a store: we’re a business that’s here to do good.

Flora & Fauna is an online eco store that’s driven by purpose. We’re here to bring you the best ethical, eco, organic and vegan products – products that are ethically sourced, cruelty free and kinder to our environment and its flora and fauna (that is, planet, people and animals).

Our company was founded by eco-entrepreneur Julie Mathers, who wanted to create a better business that’s conscious of its impact on the world and contributes positively to society. Julie set out to create a new kind of ethical retail business that would drive real change, and, over the past 9 years, she and the F&F team have done just that!

Julie and her husband Tom launched Flora & Fauna with 500 products in 2014, operating out of a tiny warehouse in NSW. Fast forward nearly 10 years and we’re gearing up to bring back the F&F you know and love.

2023 – a new chapter begins

As you may know, Flora & Fauna was acquired by a larger company last year, and sadly, our online store has been offline for a while. Fast forward to 2023 (moving onwards and upwards), Julie has now teamed up with HealthPost to form The Future Collective and buy Flora and Fauna back!

Who is HealthPost? They’re a family-owned, online natural health and wellness retailer that’s been leading the way in responsible sourcing in New Zealand for 35 years. Just like us, they’re a purpose-led B Corp, and they match our passion for bringing you products and brands that are kinder for you, animals, and our world.

Flora & Fauna is back in knowledgeable hands and we're we're so happy to be able to send out beautiful vegan and eco goodies to you once again. Our heartfelt thanks to you, our amazing customers.

We can’t wait to restore Flora & Fauna to the thriving online retail store you know and love – and to help you, your family and our environment thrive too.