Shampoo With A Purpose was founded by mother-daughter duo Liz and Geneva. With Liz's 40 years of experience running Australia's oldest family-own soap mill, Shampoo With A Purpose was born. They created vegan and cruelty-free bars without the harsh chemicals, palm oil, sulphates or animal by-products. Each bar is pH balanced for use on the scalp and hair. Since their launch, they have successfully provided a simple and easy option to help reduce plastic consumption waste without compromising on the quality of each bar.