This year marks a remarkable milestone for Mukti Organics, as the brand celebrates 25 years of pioneering sustainable beauty in Australia and beyond. From humble beginnings at Eumundi Markets to becoming a globally recognised name, Mukti Organics has been delivering natural, organic, and sustainable skincare to Australians for over a quarter of a century.
Rewinding to the year 2000, the journey of Mukti Organics began when founder Mukti identified a gap in the Australian beauty market. Working as a skin therapist, she was seeking natural yet effective products she could confidently recommend to her clients. At the time, options were limited – consumers had to choose between ‘natural’ products (which often lacked results) or ‘cosmeceutical’ formulas (which frequently included questionable ingredients). This realisation inspired Mukti to create a brand that combined the best of both worlds. The rest, as they say, is history.
Driven by a clear vision and deep industry experience, Mukti built the brand from the ground up. As a single mother, she worked 16-hour days, personally overseeing every aspect of the business – from formulation to sales. This hands-on approach laid a strong foundation for the company’s future and helped shape the rise of natural beauty in Australia. The response was immediate and enthusiastic, confirming there was a strong demand for a brand with both purpose and performance.
Sustainability at the core: packaging and beyond
Sustainability has always been central to Mukti Organics. This commitment extends well beyond ingredients to include a strong focus on packaging. While many brands have only recently begun addressing packaging waste, Mukti Organics has been innovating in this space for decades. Today, 98% of the brand’s packaging is recyclable – a result of extensive research, collaboration with suppliers, and an unwavering commitment to environmental values.
From ethically sourced raw materials to eco-conscious packaging choices, sustainability is embedded in every part of the business. Unlike many brands moving toward refillable options, Mukti Organics has chosen a different path. While refillables may seem more environmentally friendly, the brand acknowledges that they can still result in waste and raise concerns around contamination. Instead, the company has transitioned away from single-use plastics and now uses glass sample pots – despite the added cost – because it believes that meaningful sustainability goes beyond trends and aesthetics.
Small batches, big impact
A defining feature of Mukti Organics is its commitment to small-batch production. By formulating and manufacturing all products in-house, the brand is able to ensure high quality, reduce waste, and maintain greater control over its environmental impact. This approach also supports ethical sourcing, allowing Mukti Organics to partner directly with growers and suppliers who uphold similar values around transparency and sustainability.
Mukti Organics believes consumers deserve to know exactly what they’re putting on their skin and how those choices impact the world around them. That’s why the brand offers full ingredient transparency, sourcing information, and open communication about its sustainability efforts. This commitment is reflected in founder Mukti’s best-selling book Truth in Beauty, which aims to demystify the world of clean beauty and empower readers to make informed choices.
The road ahead: leading with integrity
Looking to the future, Mukti Organics remains committed to leading the beauty industry through innovation, integrity, and an ongoing dedication to sustainability. As the global beauty landscape continues to evolve, the brand stands proud of its role in shaping the conscious beauty movement – and even prouder to continue raising the bar.
Reflecting on its 25-year journey, Mukti Organics extends its gratitude to the community, partners, and loyal customers who have supported the brand along the way.
