Nespresso’s ‘Doing Is Everything’ Sustainability Campaign
‘Doing Is Everything’ is all about Nespresso’s commitment to placing sustainability at the core of all its business practices. Instead of just printing out posters or talking about the campaign, Nespresso went the extra mile.
The beautiful, colourful, 3D artworks spell out ‘Doing Is Everything’. But, if you look a little bit closer, you’ll see that the artwork is made from thousands of upcycled coffee capsules and natural woven materials!
The eye-catching installations were created by a talented team of artists and designers from Balirinji. The designers, Adam France and Toby Bishop, visual artist, Eve Paterson, and Sydney-based Aboriginal weaver, Karleen Green, sought to create a visual link between Aboriginal culture and sustainability.