Behind The Campaign
There are lots of eco products that we use every day that are pretty commonplace in the home eg soap and safety razors. Then there are some that are a little bit different, that we love and they work brilliantly. They're surprisingly different.
Think shampoo bars, deodorant paste, toothpaste in a jar, toothpaste tablets, compostable dish cloths. They are amazing and we want as many people to try them as possible so they can see how good eco products can be.
Hence: Everyday Eco. Surprisingly Different.