Yarok means Green in Hebrew and was founded by well known New York hair stylist, Mordechai Alvow. Yarok's philosophy is to create natural hair care that is nourishing and effective for the hair and scalp but also kind to the environment and planet. They use a powerful blend of organic and all-natural botanicals that are consciously sourced and responsibly harvested. YAROK uses primarily "certified organic" ingredients. All products are vegan and cruelty free.